Understanding – Discovering – Connecting
Why are you here?
You’re looking for a strategic partner or a partner with strong marketing skills. You’re seeking an additional sales channel and a partner for entering into the market. You’d like to win over your competitor by giving them a friendly welcome and pulling them on board your own ship. Or you’re an equity partner and would like some helpful tips about what else might be a good fit for you.
“Pearls don’t lie in the seashore. If you want one, you must dive for it.” – Chinese Proverb
Why are we here?
Having carried out over 300 transactions, one thing has become crystal clear to us: No single magic formula exists for turning an acquisition into a success story. Each and every deal must completely inhabit its own strategic logic.
Our experience has shown that behind any acquisition aimed at creating value, the strategy at its core is typically based on one of these five rationales:
- Improving the performance of the target company
- Removing excess capacity from an industry
- Successfully launching products into a market
- Acquiring skill sets or technologies more quickly and at a lower cost than creating them in-house
- Identifying winners at an early stage and helping them exploit their full potential
It’s a fact: If a planned acquisition isn’t built on one of the above factors, it’s exceedingly likely it won’t end up creating true value.
We know our strengths. Our expertise enables us to match these factors with our client’s position in the most customer-specific way possible. And this can sometimes involve hard truths – for example when a deal simply isn’t the right fit and needs to be shelved.
In a case like that, we find it helpful to keep in mind the County of Cornwall’s motto: “When it’s hot, please dress for the body you have, not the body you want.”
Yet as Cinderella demonstrated so well, a perfect fit is, well, a perfect fit. And under the right circumstances, an M&A strategy can be an extremely effective path to growth.
“…you need to learn to stand up for yourself and what you believe and sometimes, pardon my language, KICK SOME ASS.” – Queen Elizabeth II