GENERATIONS

The industries changed. The role did not.

Laundry Manufacturing Banking & M&A Aviation & Technology
c. 1895
Martha Ewald
Laundry
Martha Ewald and family
Martha, right of her father, her hand on her brother’s shoulder, c. 1890.

She bought an ironing shop before telling her husband about it.

In late 19th-century Berlin, Martha Schröter (born Ewald) developed the small shop into the Berliner Hauswäscherei. She expanded its premises, introduced steam-powered equipment and built a delivery operation. At its height, it was said to have become Berlin’s second-largest laundry.

1921
Bruno Krüger
Manufacturing
Bruno and Lucie Krüger with former U.S. Ambassador Frederic M. Sackett’s Buick, 1933
Bruno and Lucie Krüger with former U.S. Ambassador Frederic M. Sackett’s Buick, 1933.

He wasn’t a chemist. Yet he built a battery manufacturer.

In 1921, Bruno Krüger entered the battery business in Berlin. With chemist Walter Koch, he developed Koch & Krüger into a manufacturer employing around 200 people by 1928. Through acquisitions and integration, it later became Germany’s third-largest dry-cell battery manufacturer.

1954
Hans-Helmut Krüger
Banking · M&A
Hans-Helmut Krüger at JCI European Conference 1963
Hans-Helmut Krüger, Federal Chairman, at the 1963 JCI European Conference.

At 40, he was already on the board of a bank.

His banking career led to the boards of Bank für Brau-Industrie and Deutsche Länderbank. In 1980, with fellow board member Leo Uhen, he founded Krüger & Uhen — among Germany’s early independent M&A firms. They later sold it to Bankhaus Lampe.

1994
Johannes B. Krueger
Aviation · Technology
Johannes B. Krueger, pilot
Johannes B. Krueger, pilot, with one of his helicopters, 1995.

He built it. Lost it. And spent two decades paying for it.

At 12, he wanted to fly — and started investing in stocks. Using those profits and family capital, he acquired a distressed aviation company later known as Heli Unionair and took it to No. 1 in Germany. A profitable exit was within reach. Then came 9/11.
Still, he keeps building — as an owner, alongside others. He is writing his story as an entrepreneur in aviation and technology.

WHAT CONTINUED

Not the company.

Not the industry.

Not the business model.

The DNA.

Businesses changed. The role did not.

The willingness to take responsibility remained.
For people. For business. For structure.

THE OFFICE

The current form.

Create. Acquire. Hold. Develop. Sell.

As owners. On our own or alongside others.

Generations of entrepreneurs. Each in its own time. In its own industry.

Different businesses. Same DNA.

Generation V

The next chapter is theirs.

They are already shaping their own story.

It stays.

That’s what structure is for.

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